FIN234 Strategic Management

This subject introduces students to the key concepts of strategic management and allows students to integrate the knowledge gained from previous subjects into a strategic management vision.

As the subject progresses, students will be required to participate in an online strategic management simulation which will assist in consolidating the learning outcomes for this subject and provide them with an opportunity to test their skills in a competitive business environment.

See more information regarding the simulation below.

For more information, please refer to the subject outline.

  • Subject overview
    • Strategic management is the process of designing and implementing a plan for an organisation’s future direction that maximises the use of the organisation’s resources, with the objective of outperforming competitors and meeting stakeholder expectations.

      In this subject, you will participate in an online strategic management simulation where you will experience the management of a business strategy in a competitive business environment.

      By the end of the subject, you will have an understanding of the issues that will confront you as your career develops and responsibilities grow.

  • Online strategic management simulation
    • The online strategic management simulation is a powerful way for you to learn how to compete in a fast-paced market where customers are demanding, and the competition is working hard to take away your business.

      You will test your knowledge and skills in strategic management against other computer-generated firms and will be responsible for all areas of the business. Participating in the simulation will not only provide you with a motivational learning experience, it will also give you an insight into the wide range of issues that need to be managed by senior executives.

      The simulation will run from weeks 3 to 10, with each round taking approximately 1 ½ to 2 hours.

      Note: To ensure you have time to prepare for the first round of the simulation, you must enrol in this subject before the end of week 2 of the relevant study period. Requests for enrolment into this subject after this date will not be accepted. There must be a minimum of 2 students enrolled into the subject to run the simulation. 

      To participate in the simulation you will need Java software on your computer.

  • Learning outcomes
    • At the completion of this subject students should be able to:

      1. Evaluate the strategic management process
      2. Evaluate the external environment and its impact on the design of strategy in organisations
      3. Analyse the internal capabilities that create value for stakeholders
      4. Analyse methods used to measure strategic performance
      5. Evaluate how an organisation’s leadership, people and culture affect the implementation of strategy
      6. Evaluate the strategic plan for a business
      7. Analyse the strategic management decisions made in the simulation in relation to the outcomes
  • Subject content
    • Topic Title
      Topic 1 What is strategic management?
      Topic 2 The external environment
      Topic 3 The internal environment
      Topic 4 Measuring strategic performance
      Topic 5 Gap analysis
      Topic 6 Corporate strategy
      Topic 7 Leadership, people and culture
      Topic 8 Strategic business plans
  • Assessment
  • Prerequisites
    • Students enrolling in a Masters level elective subject are assumed to have the pre-requisite knowledge in the three core subjects (FIN101, FIN102, FIN103 and FIN114 (for students enrolled before 2014)).

  • Reading list
    • Prescribed text

      • Hubbard, G, Rice, J & Galvin, P 2015, Strategic management: Thinking, analysis, action, 5th edn, Pearson Education Australia, Sydney.

      Retailers of educational books include Co-op Bookshop and Boffins Bookshop. Texts can also be borrowed from the Kaplan library or other libraries. Details of required and further reading are provided in the subject room.  Purchase of any text other than a prescribed text is not required.