Short Courses
Youthful Finance: Acquiring Millennial and Gen Z Customers
Acquiring Millennials and Gen Zs as financial planning clients offers financial advisers a unique opportunity to expand their customer base by aligning strategies with these generations’ values, preferences and digital behaviours. Both groups are highly engaged online, value financial literacy and seek authenticity in brand relationships. By understanding these customer segments and tailoring acquisition programs to them, advisers can generate insights that drive targeted outreach and lead conversion.
This module explores actionable strategies – from leveraging social media for lead generation to providing hyper-personalised and value-added services – that resonate with Millennials and Gen Zs. It discusses how to execute customer acquisition programs that not only engage these generations, but also build long-term trust by focusing on transparency, personalised financial advice and ethical investment options. With insights into each generation’s unique characteristics and needs, this module equips advisers with practical techniques to analyse, connect with and convert potential clients in the digital age, ensuring their services meet and exceed the evolving expectations of younger clients.
Technical Skills Competency (TSC):
- Customer Acquisition Management
Proficiency:
Level 3
Assessment:
8 questions, all multiple choice and are a combination of single correct response and multiple correct response.
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