FPE012 Marketing for Financial Planning Practices

Please use this subject description for Study Period 2 to Study Period 3, 2023

This subject focuses on the design and implementation of a Strategic Marketing Plan to maintain and attract clients. It examines consumer and buyer behaviour models, channel management, promotion and pricing models. The subject allows individuals to assess the effectiveness of sales and marketing activities in a financial planning practice. Individuals will follow a fictitious case study, to apply their understanding of the above concepts, by preparing a strategic marketing plan for a financial planning practice.

For more information, please refer to the subject outline.

Please use this subject description for Study Period 4, 2023 onwards

The subject focuses on developing strategic marketing planning knowledge and skills for financial planning practice managers and owners. Individuals examine buyer behaviour models and contemporary marketing theory and practices. Through the use client scenarios and case studies, individuals apply their understanding of marketing concepts to the development of effective marketing strategies and a marketing plan to attract and retain target financial planning clients.

For more information, please refer to the subject outline.

  • Learning outcomes
    • Please use these learning outcomes for Study Period 2 to Study Period 3, 2023

      On successful completion of this subject, individuals should be able to:

      1. Review the marketing and sales functions in a financial planning context.
      2. Design a marketing plan and sales plan for a financial planning practice.
      3. Examine different buyer behaviour models with respect to the various market segmentation approaches.
      4. Apply the different promotional and communication activities used by financial planners to acquire customers and manage customer relationships.
      5. Evaluate product or service distribution channels for the purposes of marketing and sales promotion and communication
      6. Determine legal compliance and ethical conduct in financial planning services, marketing and sales.
      7. Judge the effectiveness of sales and marketing activities in a financial planning practice.

       

      Please use these learning outcomes for Study Period 4, 2023 onwards

      1. Analyse marketing concepts to improve value delivery to clients in financial planning
      2. Examine different buyer behaviour models with respect to the various market segmentation approaches
      3. Evaluate contemporary marketing practices and activities for a financial planning practice
      4. Determine legal compliance and ethical conduct in financial planning services, marketing and sales
      5. Formulate effective marketing strategies to acquire and retain client relationships for a financial planning practice.
  • Subject content
    • Please use this subject content for Study Period 2 to 3, 2023

      Topic Title
      Topic 1 Marketing Basics
      Topic 2 Segmentation, targeting and positioning
      Topic 3 Predicting and managing behaviour
      Topic 4 Digital Marketing
      Topic 5 Branded advice environment
      Topic 6 Developing a strategic marketing plan
      Topic 7 Defining the advice offer
      Topic 8 Channel management
      Topic 9 Promotion
      Topic 10 Pricing your advice offer

      Please use this subject content for Study Period 4, 2023 onwards

      Topic Title
      Topic 1 Marketing for Financial Planning
      Topic 2 Segmentation, targeting and positioning
      Topic 3 Predicting and managing behaviour
      Topic 4 Channel management
      Topic 5 Promotion
      Topic 6 Branded advice environment
      Topic 7 Defining the advice offer
      Topic 8 Pricing your advice offer
      Topic 9 Relationship management and client retention
      Topic 10 Developing a strategic marketing plan
  • CPD
    • Kaplan Professional has assessed this subject. Click here for the following CPD hours applicable from 1 January 2019 on successful completion of this course. For subjects or courses completed prior to this date, please contact Kaplan Professional’s CPD Support team on 1300 527 526 or pdmail@kaplan.edu.au.

  • Assessment
    • Please use this assignment regime for Study Period 2 to 3, 2023

      Assessment Description Week Topics Weighting
      Exam Multiple-choice exam Week 6 1-6 50%
      Assignment Strategic marketing plan Week 12 1-10 50%

      Please use this assignment regime for Study Period 4, 2023 onwards

      Assessment Assessed Topics Weighting
      Assignment 1 Week 5 1-3 25%
      Assignment 2 Week 8 4-7 35%
      Assignment 3 Week 12 1-10 40%

      Click here for an assessment timetable.

  • Prerequisites
    • There are no prerequisites for this subject.

      However please review the ‘Assumed knowledge’ section below to understand the prior knowledge Kaplan advises you should hold before enrolling in this subject.

  • Assumed knowledge
    • Whilst there are no prerequisites for this subject, Kaplan assumes that students have completed FPC009 Complex Financial Planning, or understand the content covered in this subject, prior to undertaking FPE012 Marketing for Financial Planning Practices.

  • Course transition subject equivalence
    • Individuals may not be required to complete this subject if they have transitioned from a SIA/Finsia/Kaplan course and have completed the following subjects:

      • there are no equivalences for this subject.
  • Reading list
    • There is no prescribed text for this subject.

      Individuals are provided with key readings and access to Kaplan’s online databases. Individuals are encouraged to research and read widely on the topic.