FPE012 Marketing for Financial Planning Practices

The objective of this subject is the implementation of a bespoke client experience business plan (Marketing Plan) that helps you maintain and attract your ideal clients. At the end of the ten weeks you will be ready to apply the principles of a sophisticated client engagement strategy for your business. This strategy also forms part of the assessable tasks for this subject. The feedback you receive on your bespoke client experience strategy will set you up to establish and embed your individual marketing and client experience philosophy in your business.

For more information, please refer to the subject outline.

  • Learning outcomes
    • At the completion of this subject students should be able to:

      1. Integrate the marketing and sales functions in a financial planning context
      2. Design a marketing plan and sales plan for a financial planning practice
      3. Assess different buyer behaviour models and how these relate to the various market segmentation approaches
      4. Assess the different promotional and communication activities used by financial planners to acquire customers and manage customer relationships
      5. Evaluate product or service distribution channels for the purposes of marketing and sales promotion and communication
      6. Integrate legal compliance and ethical conduct in financial planning services marketing and sales
      7. Assess the effectiveness of sales and marketing activities in a financial planning practice.
  • Subject content
    • Topic Title
      Topic 1 Segmentation, Targeting and Positioning
      Topic 2 Consumer Profiling and Buyer Behaviour
      Topic 3 Predicting and Managing Behaviour
      Topic 4 Marketing
      Topic 5 Developing a Client Experience Strategic Plan
      Topic 6 Defining the Advice Offer
      Topic 7 Channel Management
      Topic 8 Promotion
      Topic 9 Pricing your Advice Offer
      Topic 10 Branded Advice Environment

  • CPD
    • Kaplan Professional has assessed this subject. Click here for the following CPD hours applicable from 1 January 2019 on successful completion of this course. For subjects or courses completed prior to this date, please contact Kaplan Professional’s CPD Support team on 1300 527 526 or pdmail@kaplan.edu.au.

  • Assessment
  • Pre-requisites
  • Course transition subject equivalence
    • Students who transition from a SIA/Finsia/Kaplan course and have completed the following subject within the course completion time frame may not also complete this subject:

      • FIN235 Sales and Marketing for Financial Institutions or
      • M02 Marketing Financial Products and Services
  • Reading list
    • There are no prescribed texts for this subject.

      Details of any required and further readings for this subject are provided in the subject room.  Purchase of any text other than a prescribed text is not required.