Please use this subject description for Study Period 2 to Study Period 3, 2023 This subject focuses on the design and implementation of a Strategic Marketing Plan to maintain and attract clients. It examines consumer and buyer behaviour models, channel management, promotion and pricing models. The subject allows individuals to assess the effectiveness of sales and marketing activities in a financial planning practice. Individuals will follow a fictitious case study, to apply their understanding of the above concepts, by preparing a strategic marketing plan for a financial planning practice. For more information, please refer to the subject outline. Please use this subject description for Study Period 4, 2023 onwards The subject focuses on developing strategic marketing planning knowledge and skills for financial planning practice managers and owners. Individuals examine buyer behaviour models and contemporary marketing theory and practices. Through the use client scenarios and case studies, individuals apply their understanding of marketing concepts to the development of effective marketing strategies and a marketing plan to attract and retain target financial planning clients. For more information, please refer to the subject outline.