FPE012 Marketing for Financial Planning Practices

This subject focuses on the design and implementation of a Strategic Marketing Plan to maintain and attract clients. It examines consumer and buyer behaviour models, channel management, promotion and pricing models. The subject allows students to assess the effectiveness of sales and marketing activities in a financial planning practice. Students will follow a fictitious case study, to apply their understanding of the above concepts, by preparing a strategic marketing plan for a financial planning practice.

For more information, please refer to the subject outline.

  • Learning outcomes
    • On successful completion of this subject, individuals should be able to:

      1. Review the marketing and sales functions in a financial planning context.
      2. Design a marketing plan and sales plan for a financial planning practice.
      3. Examine different buyer behaviour models with respect to the various market segmentation approaches.
      4. Apply the different promotional and communication activities used by financial planners to acquire customers and manage customer relationships.
      5. Evaluate product or service distribution channels for the purposes of marketing and sales promotion and communication
      6. Determine legal compliance and ethical conduct in financial planning services, marketing and sales.
      7. Judge the effectiveness of sales and marketing activities in a financial planning practice.
  • Subject content
    • Topic Title
      Topic 1 Marketing Basics
      Topic 2 Segmentation, targeting and positioning
      Topic 3 Predicting and managing behaviour
      Topic 4 Digital Marketing
      Topic 5 Branded advice environment
      Topic 6 Developing a strategic marketing plan
      Topic 7 Defining the advice offer
      Topic 8 Channel management
      Topic 9 Promotion
      Topic 10 Pricing your advice offer

  • CPD
    • Kaplan Professional has assessed this subject. Click here for the following CPD hours applicable from 1 January 2019 on successful completion of this course. For subjects or courses completed prior to this date, please contact Kaplan Professional’s CPD Support team on 1300 527 526 or pdmail@kaplan.edu.au.

  • Assessment
  • Prerequisites
  • Assumed knowledge
    • Whilst there are no prerequisites for this subject, Kaplan assumes that students have completed FPC009 Complex Financial Planning, or understand the content covered in this subject, prior to undertaking FPE012 Marketing for Financial Planning Practices.

  • Course transition subject equivalence
    • Individuals may not be required to complete this subject if they have transitioned from a SIA/Finsia/Kaplan course and have completed the following subjects:

      • there are no equivalences for this subject.
  • Reading list
    • There is no prescribed text for this subject.

      Individuals are provided with key readings and access to Kaplan’s online databases. Individuals are encouraged to research and read widely on the topic.