Applied Business Analytics

Learning Outcomes

On successful completion of this subject, students should be able to:

1. ​​​Create an inventory of tools and resources necessary in data analysis and management
2. ​Analyse data-rich reporting in the context of business decision-making and direction
3. Explore the ethical issues associated with the storage of analytics, data and technology
4. Evaluate strategies for advanced data analysis.​

Topics covered

1. Big data and analytics – emerging careers, skills and software
2. Business understanding and data preparation
3. Data modelling, evaluation and deployment
4. Data mining and Business Intelligence (BI) tools
5. Text analytics and sentiment analysis
6. Data visualisation and storytelling
7. Practising data-driven decision-making in a simulated environment
8. Introduction to artificial intelligence and machine learning
9. Data ethics, security and privacy