FIN370 Introduction to Data Analytics

Subject overview

STUDY MODE

100% online

AQF LEVEL

8

NEXT INTAKE

5 May 2025

SUBJECT DURATION

12 weeks

SUBJECT FEE

$2,600.00

This subject focuses on underpinning data analytic concepts and techniques required for business decision making. The subject examines the data analytics life cycle and utilises quantitative techniques, generating meaningful visualisation of digital data. It also reviews modern business analytics tools, future trends, and ethical concerns in relation to business analytics.

This subject contributes to the business intelligence specialisation.

For more information, please refer to the subject outline.

Subject information

Learning Outcomes

On successful completion of this subject, students should be able to:

Examine the principles of data analytics and their relation to business intelligence.
Discuss the data analytics life cycle and review each stage of the cycle.
Apply appropriate quantitative techniques for business analytics facilitating evidence-based decision making to a business problem.
Analyse future trends and ethical concerns in business analytics.

Topics covered

Introduction to data analytics
Data analytics life cycle: Discovery and data preparation
Data analytics life cycle: Modelling and data analysis
Data analytics life cycle: Meaningful visualisation
Modern business analytics tools
The future of work and business analytics in a post Covid world
Data analysis for digital marketing
Data analytics for entrepreneurship (start-up metrics)
Data analytics for finance

Reading list

There is no prescribed text for this subject. Individuals are provided with key readings and access to Kaplan Professional’s online databases. Individuals are encouraged to research and read widely on the topic.

Assessments

Assessment Type	Assessed	Weighting
Task	Week 4	20%
Quiz	Week 6	15%
Assignment 1	Week 8	35%
Assignment 2	Week 12	30%

Click here for an assessment timetable.

Previous study requirements

Assumed knowledge

Kaplan Professional assumes that individuals have completed FIN201 Quantitative Applications in Finance or understand the content covered in this subject, prior to undertaking FIN370 Introduction to Data Analytics.

Course transition subject equivalence

Students may not be required to complete this subject if they have transitioned from a SIA/Finsia/Kaplan Professional course and have completed the following subjects: